Marketing
& Sales
High-demand, high-wage career field providing skills in advertising, consumer behavior, and sales techniques.
The Track Ahead
Potential Careers & Salaries
Marketing & Sales
Location: Union City High School – Vision Center
1st Year Schedule: 8:30 – 10:56 AM
- Enrollment: Juniors and Seniors
- Concentrator status is 1st Year
2nd Year Schedule: Afternoon Block
- Enrollment: Open to students completing Year 1
Are you a strategic thinker or passionate about helping businesses succeed?
The Marketing and Sales pathway leads students on a pathway to learn and earn! Students learn essential skills in advertising, consumer behavior, and sales techniques. Through interactive projects and real-world simulations, students learn how to develop marketing strategies, conduct market research, and create promotional materials. This program fosters critical thinking and communication skills, preparing students for successful careers in a variety of dynamic fields including marketing/sales, digital marketing, entrepreneurship, business management, and finance.
Learn more about marketing & sales careers
Indiana Mean Wage – All career and salary information cited from the Bureau of Labor Statistics.
Photo Gallery
Earn Credit, Gain Speed
| HS Courses | HS Credits | Ivy Tech Dual Credit Coursework | Dual Credits |
|---|---|---|---|
| 4562 Principles of Business Management | 2 | BUSN 101: Introduction to Business | 3 |
| 5914 Marketing Fundamentals | 2 | MKTG 101: Principles of Marketing | 3 |
| MKTG 102 Principles of Selling | 3 | ||
| 7145 Digital Marketing | 2 | MKTG 252: Introduction to Digital Marketing | 3 |
| MKTG 257: Digital Marketing Management | 3 | ||
| Year 1 Total HS Credits | 6 | Year 1 Total Dual Credits | 15 |
Career Activities
Participation in the operation of Apache Design business, students collaborate to design and produce custom products, such as apparel and promotional items, while managing all aspects of the business from marketing to sales. Through this hands-on experience, they develop essential skills in entrepreneurship, teamwork, and customer service, preparing them for future careers in design and business.
| HS Courses | HS Credits |
|---|---|
| 7201 Business Management Capstone 2 credits Apache Design OR 3 Credits Employer WBL placement | 4-6 |
| Year 2 Total HS Credits | 4-6 |
Work-Based Learning
Second-year students who meet eligibility requirements may be selected to participate in a work-based learning experience in Apache Design or be placed with an area employer in a variety of industries/businesses (retail, consumer goods, software, pharmaceuticals, manufacturing, real estate, financial services, travel, etc.) to support marketing, sales, or digital marketing where students can apply their skills in real-world settings. These may be paid or non-paid positions.
Guided By Experience
Meet The Pathway Instructor
RAZ-32 Career and Technical Education Instructors are experienced, credentialed educators who are dedicated to providing high school students with a positive experience as they embark on learning about a career field through hands-on learning, related academics, technical skills attainment, and engagement with local businesses and industry representatives.
Instructor: Ms. Becky Kuehl
-
30 years as a Business Education Teacher at Union City High School
-
Bachelor of Science Business Education Manchester College
-
Master of Education Business – Ball State University
Where The Road Leads
When You Finish...
- Meet Graduation Requirements
- 15 Dual credits that can be applied to Ivy Tech Digital Marketing Certificate (CT). Students would only need three additional Ivy Tech classes to earn the CT.
- Work Ready: Sales Assistant, Marketing Assistant, Outside Sales Representative, Digital Marketing Assistant, Social Media Coordinator, Business Development Associate, Customer Service Representative, HR Assistant, Account Coordinator, Procurement Assistant, and other business-related positions.
- Postsecondary: Enroll in Ivy Tech to complete a short or long-term certification program in digital marketing, business information technology, business administration, HR, or insurance or apply dual credits to earn an associate degree or bachelor’s degree in marketing, sales, or business management.
Local & Regional Employers
Use these resources to browse open jobs in the industry:
Start Your Engine
Rev up your skills and fuel your passions with a variety of hands-on programs designed to put you in the driver's seat.
Start steering your future today and gear up for what's next!
